Sply24 —
B2B Wholesale Marketplace & Platform
Transform your global sales. Manage catalogs effortlessly with bulk imports and instant price updates. Create flexible pricing rules tailored to specific items or individual users. Accept worldwide orders and get paid securely via Bank Transfer, Stripe ACH, or SEPA.
How to Launch Your Wholesale Online Marketplace
Turn spreadsheets into a repeatable online sales channel. Set up your private B2B catalog in minutes — no developers required.
Set B2B Pricing Groups & Dynamic Rules
Core concept: each product has a base price. You can create one or more price rules for flexible pricing management.
⚠️ Note: the number of available price rules is limited by your subscription plan.
Price rule parameters:
- Name & Description: A clear name and description of the rule (This information will be displayed to your company's clients).
- Discount (%): Specify the percentage by which to reduce the product cost from its base price.
- Level (Priority): If a client qualifies for multiple rules at once, the system uses the Level. The higher the number, the higher the application priority.
Discount trigger conditions
You can fill in one or all of the fields below. At least one condition must be specified:
How rules are applied
The created rule is automatically applied to all products. During checkout, the system tracks user actions and instantly recalculates the cart if the conditions are met.
You can manually assign a rule to a specific client. Go to Users ➔ find the user ➔ click the edit (pencil) icon ➔ select the rule. It will be applied by default.
Configure Global Payment Methods
To start accepting orders, you need to configure at least one active payment method. Go to the Payment Methods section in your dashboard and click Add Method.
The system dynamically changes the form fields depending on the selected type. We support 6 formats:
Stripe integration details
To connect Stripe, copy the Publishable Key and Secret Key from your account. The system handles all the complex setup:
- Key encryption: Your
Secret Keyis securely encrypted. After saving, it becomes unreadable and is displayed as****for your security. - Auto-verification: After a successful connection, the system will automatically retrieve and display your Stripe account name.
- Webhook setup: The system will automatically add the webhook URL to your Stripe and save the encrypted webhook secret. If you see
****in the field — you are ready to accept payments!
Sets this payment method as default. It will be automatically pre-selected in the buyer's cart during checkout.
Enables or disables the display of this method for clients. Remember: for the checkout to work, at least one method must be enabled.
Setup Catalog via CSV Bulk Import
To get started, navigate to the Product Management section in your Account ➔.
Download the export file: Click the Export button to get a ready-made template to fill out.
Read the instructions: Click Import Tutorial to learn the formatting rules for each column.
Upload products: Fill out the downloaded file according to the instructions and upload it to the system by clicking the Import button.
A notification will appear indicating the start of the import. A loader will be displayed while the process is running. You will be notified upon completion. To view detailed results (how many rows were added successfully and where errors occurred), click the Import Result button.
Core B2B Wholesale Ecommerce Features
Everything you need to run a scalable B2B wholesale operation, automated and centralized in one powerful platform.
Mass Catalog Management
Instantly upload and update your entire product catalog using CSV files. Manage thousands of SKUs, update base prices, and sync inventory in seconds.
Advanced Dynamic Pricing Engine
Create dynamic discount tiers based on order value, annual spend, or minimal order quantities (MOQ). Rules are automatically applied at checkout.
Fair SaaS Subscription Model
Leverage the full power of the platform for essentially the cost of hosting resources. Every subscription tier grants access to all core features without hidden limitations.
Global Payment Options
Accept payments worldwide with built-in seamless support for Stripe ACH, Stripe SEPA, SWIFT bank transfers, and custom manual payment methods.
Automated Order Validation
Never deal with invalid orders again. The system automatically enforces Minimum Order Quantities (MOQ) and checks real-time stock availability.
Centralized Order Tracking
Keep detailed records of all transactions. Manage customer invoices, track order statuses, and monitor your B2B sales performance from one dashboard.
Wholesale Platform Pricing & Subscription Plans
All plans are available with monthly or discounted annual billing. You can switch plans or billing cycles — system automatically recalculates prorated costs and generates the necessary invoices. Each plan provides all core features for a full-fledged business, while higher tiers unlock greater capacity for your growth.
Frequently Asked Questions
Find answers to common questions about setting up and running your wholesale marketplace.
A B2B wholesale marketplace is a digital platform where businesses sell products in bulk to other businesses or individual private buyers, typically offering volume-based discounts and specialized procurement tools.
Sply24 is built specifically for B2B operations. It handles bulk catalog imports, dynamic pricing rules, Minimum Order Quantities (MOQs), and specialized B2B payment methods, whereas regular ecommerce platforms are optimized for single-item B2C retail.
Yes, in the Company Users section of your account, you can view the list of all users and assign a personal pricing rule to each individual buyer.
Absolutely. Each product has an MOQ field. The system automatically validates this field when forming an order in the cart. If a user specifies a quantity lower than the MOQ, the system will display an error message.
Yes, the system supports receiving payments via Stripe. To do this, you need to configure the corresponding payment methods in the Payment Methods section of your account.
Yes, it provides all the necessary tools to manage large product catalogs, bulk orders, and complex pricing tiers that manufacturers and distributors rely on for their daily operations.
Any platform user can always access any seller's portal as a buyer. The system does not restrict or block this. You only need to know the web address of the seller's portal. To log in, the system sends a verification code to the email provided. If the code is correct, the user can enter the portal as a buyer.
Yes, to do this, go to the Product Management section in your dashboard, download the import template, fill it out according to the instructions, and upload it into the system.
Yes, the platform supports global operations with built-in configurations for international payments, currency handling, and global shipping workflows suitable for both US and EU markets.